Advertising

Advertising amongst ourselves: A qualitative study of viewer attitudes towards viral marketing Brand awareness of virtual advertising in sport Does thinking make it so? The role of counterfactual thinking Ethical strategies that make "good" business sense: Direct-to-consumer advertising of prescription products Integrated marketing communications in higher education Perceptions of diversity management and organizational attractiveness: Exploring the effects of gender, ethnicity, and type of recruitment advertisement Pricing and advertising responses of national brands to store brand introduction Processes and outcomes in the creation of radio commercial advertising: A two-step qualitative analysis The effectiveness of the length of commercials in different types of television programs The influence of spatial groupings on consumer decisions